Paid media, run by the person you hired.

Check eight things before signing: who owns the ad accounts, how the fee is calculated, contract length, who personally does the work, whether tracking is verified before launch, how results are reported, how many accounts each manager carries, and what you keep if you leave. A good agency answers all eight in one email. An agency that will not put those answers in writing has told you the answer.

Ask: will the ad accounts be opened under my business? Is the fee flat or a percentage of my spend? Do you mark up media? How long is the contract and what is the notice period? Who runs my account day to day, by name, and how many other accounts do they hold? What is installed before you spend my first dollar? Show me a month where the numbers went the wrong way.

Three models are common. Flat monthly retainers for small and mid-sized accounts typically run from $1,000 to $5,000 per month. Percentage-of-spend pricing usually runs 10% to 20% of the media budget, most often 15%. Setup fees of $2,500 to $10,000 are now standard for a serious account build. Eloari charges a flat fee starting at $900 per month, never a percentage of ad spend, and no setup fee.

It is the industry default, and it misaligns the incentive. Under percentage-of-spend pricing the agency's revenue rises when your costs rise, so a more expensive auction is good for them and bad for you. A flat fee removes that conflict: the only number the agency can improve is your cost per customer.

Five recur. The fee is a percentage of ad spend. The ad accounts belong to the agency rather than to you. Results are promised in the first week. Reporting leads with impressions, reach and engagement rather than cost per lead. And the person who sold you the engagement is not the person who runs it.

Only if the accounts were opened under your own business with the agency added as a user. If they sit inside the agency's business manager you may lose conversion history, audiences and campaign learning when you leave. Confirm ownership in writing before the engagement starts, not after.

A competent in-house media buyer in the United States costs roughly $70,000 to $110,000 per year plus tools and management, and gives you one person's judgement. An agency costs less, carries experience across many accounts, and is easier to end. In-house tends to win once ad spend is consistently high enough that a full-time salary is a small share of the budget.

Paid media is remote work; the platforms are the same in every city. Local matters for understanding the market, meeting in person, and accountability. What actually predicts results is who runs the account and how they are paid, not the distance. Eloari is based in Davenport, Florida and works across the United States remotely.

Ask for cost per lead and cost per qualified lead by month since launch, the percentage of spend going to search terms you would not choose, and what changed in the account in the last thirty days. If those three cannot be answered quickly, nobody is looking closely at the account.

Most United States businesses need at least $2,000 to $3,000 per month in ad spend for paid search to produce reliable data. Below that there are too few clicks in a month to distinguish a working campaign from noise. The right figure depends on click cost in your category and what one customer is worth.

Google Ads captures existing demand from people already searching, so it converts faster and costs more per click. Meta Ads creates demand among people who match your customer profile but were not searching, so it costs less per click and scales further. If the budget supports only one channel, start with Google.

No. Most United States agencies charge $2,500 to $10,000 to build an account before the monthly fee begins. Eloari does not. Account build, tracking installation and campaign structure are part of the first month, so moving from another agency costs nothing beyond the first monthly fee.

No. The fee is flat and does not change with your budget. Percentage-of-spend pricing pays the agency more when your costs rise, which misaligns the incentive.

Yes. The fee is paid to Eloari. Ad spend is paid by you directly to Google and Meta on your own payment method. Media is never marked up.

No. Month to month with thirty days' notice. No annual commitment and no cancellation fee.

You do. Accounts are created under your business and Eloari is added as a user. If the engagement ends you keep every account, pixel, audience, conversion history and creative asset.

Campaigns typically launch around day fourteen and produce enough data for real optimisation decisions between day twenty-one and day thirty. Meaningful cost-per-lead improvement usually appears in month two or three. Anyone promising results in week one is guessing.

Enough to be worth doing properly, and not more than can be served. The founder runs accounts personally and capacity is staffed ahead of growth rather than stretched. If an account is a poor fit, or the timing is wrong, we say so on the review call instead of taking it.

Eloari joins the first names of its two founders, Eloisa and Ariel. The company is closely held by them and takes no outside capital.

Yes. Eloari is a Florida corporation based in Davenport and works with clients throughout the United States. All work is remote, with meetings by video or phone.

Yes. Campaign management, ad copy and client communication are available in English, Spanish and Portuguese — useful for United States businesses advertising to Hispanic and Brazilian audiences.